Upcharge Your Food Coverage
Don't leave money on the table.

by The Food Section

by The Food Section

Featuring…
Mike Jordan
@mikejordanatl
Roz Bentley
@rozrbentley
Wendell Brock
@wendelldavidbrock
Featuring…
Mike Jordan
@mikejordanatl
Jonathan Gold Local Voice Award, Winner, 2024
Roz Bentley
@rozrbentley
M.F.K. Fisher Distinguished Writing Award, Finalist, 2020
Columns and Newsletters, Finalist, 2020
Wendell Brock
@wendelldavidbrock
Profile, Winner, 2016
The Food Section
Launched in 2021
Independent, ethical food journalism
Eight reporters across the South
thefoodsection.com
Today's agenda

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Food coverage as a vehicle | Examples

2

Take it for a test ride | Practice round

3

Driving it home | Discussion
Every story is a food story.
“Of 86 articles across 31 Australian news outlets that researchers identified were generated because of fast food brands’ press releases, 80 slanted favorably to the brands.” — The Guardian, June 4, 2024
Where food and journalism meet
Federal documents
State and local documents
Corporate data
Court records
Research laboratories
On the street
Federal documents

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2

The Los Angeles Times, October 14, 2019
State and local documents
1
The Food Section, September 12, 2022
Corporate data
Court records

1

The Food Section, December 4, 2023

3

The New Republic, December 10, 2018
Research laboratories
1
The Food Section, March 4, 2024
2
Tampa Bay Times, April 13, 2016
On the street
On the streets of Louisville
Fingers, September 11, 2024
Press releases

Google Docs

Chef Kevin GIllespie to officially open Nàdair this Friday, May 24.pdf

Google Docs

Media Preview for Afternoon Tea at Heights House Hotel.pdf

Google Docs

Naanstop Flavors Shine Bright.pdf

Google Docs

Atlanta's Southern Belle Restaurant Returns to Its Roots.pdf

Your turn.
  • What food story needs to be told in your community?
  • How does this story challenge the status quo or hold power to account?
  • Which reporting strategies would you use to get this story?
  • Which storytelling methods would you use to share it with your readers?
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